It had not taken me by surprise the recent decision of a famous TV editor from India's 24x7 news channel to start a new venture on his own..As usual the stock markets reacted to the news by a blood bath by the scrip plummeting by another 12%.
The TV channel used to promote the anchors as larger than life brands and these people were given the liberty to strip off the interviewer in the literal sense to create any such hype..NEWS..Sensational NEWS..
The incident is not new as the same thing happened a couple of years ago in the South Indian based TV network..The TV company itself had created many such brands and given a celeibrity status...
The company's loss is the new ventures gain..Lets hope these journalists do keep up the
Point The brand that an organisation created had created its own peril.You can expect to see many such movements after the sector had opened up..
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