Now Everyone can fly!!

This is the tagline of the regional low cost acrrier (LCC) in Malaysia -Air Asia.They had done that rightly since their inception in 2001.Much had been written about the emergence of LCC in the region and the fillip that brings to the economy.Can they manage the sky rocketing fuel costs and poaching of qualified staff?These challenges are for every other sector too..The airline which had a modest beginning like the desi version Deccan now commands a total of 30 flights and has ordered additonal Airbus to handle the traffic.The media savvy CEO Tony opines that the trend is to stay and the plan is to open up to countries like China apart from Indonesia,Phillipines,Thailand where the carrier currently caters to.

The innovative price models adopted by carriers like Deccan offering starting at INR 1 (Plans are in place yet the exact details will be announced when the time is appropriate as per the CEO Cap.Gopinath) will drive the growth and the price elasticity of demand.

We can look for a brighter future for these companies adding the bottomline as well apart from pricing pressures.It is often stated jocularly that if you come as a billionaire and start an aviation business you will end up being a millionaire...We hope to see the reverse trend where common man can become billionaires provided they have the right model like Air asia and Deccan..