There are trains and there are these LRT's....The Local mass transit trains are there plunging the skys and tunnels...Advertisng all over the coach is one thing....Whether it serves the purpose is another different thing...You ask the marketing guy and she is to give a good 100 reasons for advertising the same..
In this kinda scene,I rather experienced a simple yet different campaign by Nokia!.All the space including the top of the coach is covered with a model of Nokia Phone with some call outs all over.My station was to come..I hear the announcement...a familiar Nokia tune..Many passengers including myself went on to pick the mobile phone ...Only to find that it is an announcement....Next Station....Bangsar....Nokia .......Connecting People...followed by another tune....
This advertisement proves to be effective,there is a total recall for the brand..You might ask me what difference it makes to an existing Nokia phone owner...When there is a need for upgradation,top recall along with the experience of using Nokia phone for its simple navigational features and use brings them back to the Finnish giant..all over again..
These simple,yet effective ways to communicate with the masses in the busy travel time in morning or a tired travel after work will definitely make a big difference...
Nokia ! Surely connects with people...
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