Are you listening?

Recently I heard the news of SK Telecom introducing mosquito repellents using a mobile phone!!South Korea's Mobile company hadn't got a better time to launch the product..The timing was so perfect and the mobile gizmo produces low range noise that shoos mosquitoes away ...With the astounding success of this new venture which was truly an innovation by putting the product's multiple uses to the client,now the company has plans to exapand its portfolio with more insects added to the list...They are trying one for the bees,insects and the like...
In India where the mobiles are added in the tune of 1.7 million units per month,these concepts have a long way to go..Can any Indian mobile company give a try in such things rather by merely spending in the marketing budgets and the ads with sportsmen.

the bureaucrats,babus and India!

Enough had been written about the India - China comparisions and the emergence of an Asian superpower in the subcontinent.

I was attending a conference organised by the Global Organisation for the People of Indian origin - GOPIO INdia Links 2005 yesterday.As I was one of the very few Indian Indians among the diaspora,many of the speakers missed the fineline and the focus for every reason the conference was to deliberate upon.A lot of information overload in terms of statistics were shown in the subseuent presentations.Sometimes the same information being shown again...But the ways and opportunities to invest in India or the diaspora's responsibility to contribute to the Indian growth hardly came up during the discussion.

We had the Minister of Youth affairs from the State of Andhra Pradesh and luckily he was younger as against the norm in India that the Youth minister must be a senior citizen!Neither could he answer the floor about the bueracratic delays that happen when new investments flow in,nor could give a convincing answer...The Deputy High Commisioner of the India to Malysia need to come to his rescue by saying that a lot had improved over the years which is true..It is understood that our real polik in most cases reflect the same genre of babus,it is high time that they can do their homework before attending these types of forum!

As usual the conference started late as per the Indian standards delayed by only one hour,then the panel discussions which should have been deliberated could not happen as the chair hurried to catch up the time lost!!I could make a nice comparision between the Andhra's former CM Chandrababu and the current minister who represented India ...The one who transformed the city of Hyderabad to the Cyberabad as it stands today.Many may argue that I am complaining,but it is good that way rather to be passive and resist change..

It is a sham that we have such people spoiling the whole image of our nation abroad!

It is atleast a good sign that many youth join the system ...to be in the system first to clenase the system!!

Position in the consumer mind...

There are trains and there are these LRT's....The Local mass transit trains are there plunging the skys and tunnels...Advertisng all over the coach is one thing....Whether it serves the purpose is another different thing...You ask the marketing guy and she is to give a good 100 reasons for advertising the same..

In this kinda scene,I rather experienced a simple yet different campaign by Nokia!.All the space including the top of the coach is covered with a model of Nokia Phone with some call outs all over.My station was to come..I hear the announcement...a familiar Nokia tune..Many passengers including myself went on to pick the mobile phone ...Only to find that it is an announcement....Next Station....Bangsar....Nokia .......Connecting People...followed by another tune....

This advertisement proves to be effective,there is a total recall for the brand..You might ask me what difference it makes to an existing Nokia phone owner...When there is a need for upgradation,top recall along with the experience of using Nokia phone for its simple navigational features and use brings them back to the Finnish giant..all over again..

These simple,yet effective ways to communicate with the masses in the busy travel time in morning or a tired travel after work will definitely make a big difference...

Nokia ! Surely connects with people...